Delux radio was formed in the summer of 2017 when David Wimble contacted Tony Prince to look into the possibility of setting up a commercial independent radio station.
The name Delux was chosen as Prince was a former Radio Luxembourg DJ and programme controller. Things changed when the pair had different ideas about how the station should sound. With Prince wanting to create a Luxembourg tribute station and Wimble wanting to have a more up to date sounding station.
The two split and David decided to go it alone with Delux Radio. Building new bespoke studios in a converted water mill near Ashford, Kent.
The Station launched full time in Febuary 2018 and immediately had a big following attracting over 200,000 web hits in the first week.
David said: “We had a struggle at first when we split as many of the DJs wanted to go with Tony, but over the next few months, it became apparent that we had the stronger brand and also had a major following with over 5000 followers on Facebook alone and lots of twitter followers. The big advantage was that we had streams on over 30 radio apps at the time of launching which, along with coverage in the Daily Mail and the Sun, meant that we hit the ground running.”
From the outset Delux attracted some well known names, including: Mark Page (former BBC Radio 1 Breakfast show Jock); Fenella Fudge (Radio 2 New reader); Mike Mendoza (Talk Sport); Roger Day (BBC, Radio Caroline etc); and Rob Charles (Peter Kay’s Car Share).
The station started attracting other DJs from around the world too including Reggae sensation Tippa Irrie and regularly has guest DJs popping to record one off shows.
Going forward the station has found out that ‘niche’ shows could be the way to go and soon with our new listen again facility, you will never be far from the type of music that you want to hear including Ska and Reggae, Rock and Roll, Motown, Northern Soul, Rock and even Steam Punk.
With the station vowing to try and survive without advertising for the first 8 months, it has chosen instead to look for commercial sponsorship of shows. The station moved to its bespoke new production studios opening in October 2018 (The World Famous Seaside Studios) on the Romney Marsh with mirrored studios in Nuneaton. The station is going from strength to strength with additional ‘pop up’ channels soon to be added for specific music. David said: “Delux like many stations has had a complicated birth, but with a great dedicated team working with the station, it has just grown and grown with live shows daily from 7am in the morning until midnight 7 days per week.”
The station has a number of DJs who will be joining the station between October and December this year, including some who have worked on national BBC stations along with Radio Caroline and Laser 558 jocks.
Another new feature starting in November is the ‘Delux Radio Personality DJ of the Year’ competition, where we try and find a new star of the future. As well as having their own show on Delux Radio, they will also win an amazing Prize.