Delux Radio was formed in the summer of 2017 when David Wimble contacted Tony Prince to look into the possibility of setting up a commercial independent radio station.
The name Delux was chosen as Prince was a former Radio Luxembourg DJ and programme controller. Things changed when the pair had different ideas about how the station should sound, with Prince wanting to create a Luxembourg tribute station and Wimble wanting to have a more up to date sounding station.
The two split and David decided to go it alone with Delux Radio, building new bespoke studios in a converted water mill near Ashford, Kent.
The station launched full time in February 2018 and immediately gained a big following, attracting over 200,000 web hits in the first week.
David said: “We had a struggle when we first split as many of the DJs wanted to go with Tony, but over the next few months, it became apparent that not only did we have the stronger brand but we also had a major following with over 5000 followers on Facebook alone and lots more on Twitter. The big advantage was that we had streams on over 30 radio apps at the time of launching which, along with coverage in the Daily Mail and the Sun, meant that we hit the ground running.”
From the outset Delux Radio attracted some well known names, including Mark Page (former BBC Radio 1 Breakfast Show jock), Fenella Fudge (Radio 2 newsreader), Mike Mendoza (talkSPORT), Roger Day (BBC, Radio Caroline etc), and Rob Charles (Peter Kay’s Car Share).
The station soon started attracting other DJs from around the world, including Reggae sensation Tippa Irie, and regularly has guest DJs popping in to record one-off shows.
Going forward, the station believes that ‘niche’ shows could be the way to go, and soon, with the planned “listen again” facility, listeners will never be far from the type of music they want to hear, including Ska and Reggae, Rock and Roll, Motown, Northern Soul, Rock and even Steam Punk.
With the station vowing to survive without advertising for the first 8 months, it has chosen instead to look for commercial sponsorship of shows. The station moved to its bespoke new production studios opening in October 2018 (The World Famous Seaside Studios) on the Romney Marsh with mirrored studios in Nuneaton. The station is going from strength to strength with additional ‘pop up’ channels soon to be added for specific music. David said “Delux Radio, like many stations, has had a complicated birth, but with a great dedicated team working with us, it has continued to grow, with live shows daily from 7am until midnight, 7 days per week.”
A number of DJs will be joining the station by the end of December, 2018 and into the New Year, including some who have worked on national BBC stations along with jocks from Radio Caroline and Laser 558..
Watch this space for news of other features planned in the coming months!